If you are currently employed and would like to find out more about becoming an apprentice, please select the ‘Contact Us’ tab on the home page and request further information. We can contact you to discuss your circumstances and see if you are eligible. This link provides general, impartial guidance of how to become apprentice About apprenticeships

You will gain the knowledge and skills needed to produce professional content that reaches your target audience, maximises impact and drives sales or brand awareness. You will learn how to ensure your company is seen amongst the huge volume of posts on social media, how to publish web pages and use Search Engine Optimisation to ensure your webpage is high in the rankings. You will learn how to write and produce audio-visual content that is persuasive and engaging and how to map the customer journey, including how your content fits with each stage of the journey, to ensure it directs the customer to the next stage, to complete the sale or desired outcome. This is a summary of the full schedule of work: 1-Mapping the Customer Journey 2-Brand 3-Audience Demographics 4-Campaign Briefs and Budgets 5-Plan and Develop Content according to the Brief 6-Regulatory and Legal Requirements 7-Writing content 8-Producing Audio-Visual Content 9-Content Management 10-Working Relationships with Colleagues, Clients and Customers 11-Evaluating and Improving Content 12-Continuing Professional Development (CPD) 13-Communication Skills 14- Apprentice job role specific learning, additional support, extension work and EPA preparation More information can be found by selecting the ‘Qualification’ tab on the homepage of this website. If you have further questions, please select the ‘Contact Us’ tab and add your question.

Once signed up as an apprentice, you will have access to our Members Area on this website which holds an extensive resource library, made up of videos and written information, related to the qualification and for using social media platforms and creating content within your job role. The website is also home to our structured programs, with avatar led virtual lessons covering the knowledge, skills and behaviours needed to successfully gain the qualification. This is supplemented by online video call sessions with a tutor, who works within the industry, bringing up to date and work relevant knowledge to apply to your role. They will support you in preparing for your End Point Assessment. Bobby Moore, Content Creator, will be available for live chat through the website and will provide tips to enhance your content creation and achieve increased followings. He will also provide high energy specialist sessions.

The course lasts a minimum of 12 months and during this period you will learn all that is needed to reach the occupational standard. You then enter the ‘EPA Gateway’ and complete an evaluation of a project or campaign you contributed to, and produce additional content, then the assessment takes place.

The End Point Assessment is designed to assess if you have reached the occupational standard. It has two components: A campaign evaluation report of a project you have contributed to and developed content for in the last 6 months. A presentation of additional/new content with questions and answers. For this you will develop new content following your evaluation, explaining the expected impact, and why you chose the platforms you did. You will produce a mood board or other visual aid and present your planning documents such as a storyboard or outline script to support the content production. This provides useful experience ready for real-life work experiences. Leading up to this you will have gained the knowledge and skills through the learning previously described, and this will have been consolidated within your actual work. Your tutor is there to support you in preparing for the assessment and you will enter the gateway fully prepared and ready.