Gain the knowledge and skills needed to create high quality content. Take the guesswork out of marketing and focus your budget and energy in reaching the right people at the right time to grow your social media following, gain new customers, and foster loyal customers ensuring repeat business. Use Search Engine Optimisation to ensure your brand’s website is seen by potential new clients and customers.

 

• Understand your brand so you can create content that achieves the brand objectives, gaining more customers, and reaching new audiences.
   

• Get to know your target audience, so you know where to find them, their browsing behaviours and motivations to create content that appeals to them.
   

• Understand budgets and briefs, so you can maximise the results using the resources available.
   

• Learn to plan, outline scripts and pitch ideas.
   

• Produce persuasive written content and edit exciting audio-visual content.
   

• Harness the power of the algorithms of different social media platforms so your content reaches its full potential of customers and clients.
   

• Publish web pages and use search engine optimisation to gain high rankings and ensure your brand is seen.
   

• Understand and follow regulatory requirements.
   

• Analyse data to track engagement, evaluate the success of your content and improve and target the content further to maximise the return on investment.
   

• Along your learning journey you will gain collaboration skills, enhanced communication skills, and evaluation skills.

How will you learn?
We have an engaging members only website with an extensive resource library, made up of videos and written information.
The website is home to our structured programs, with avatar led virtual lessons covering the knowledge, skills and behaviours needed to successfully gain the qualification. This is supplemented by online video call sessions with a tutor, who works within the industry, bringing up to date and work relevant knowledge to apply to your role. They will support you in preparing for your End Point Assessment.
Bobby Moore, Content Creator, will be available for live chat through the website and will provide tips to enhance your content creation and achieve increased followings. He will also provide high energy specialist sessions.

How long does the course last?
This apprenticeship lasts a minimum of a year, and then you enter ‘the gateway’ to complete your End Point Assessment which will last a maximum of a further 3 months.

​End Point Assessment
The attached document provides further details about the End Point Assessment and the work completed in the months leading up to this.